WHAT IS BLUETOOTH MARKETING ?

                                                                                  

 

THERE ARE APPROXIMATELY 40 MILLION PEOPLE IN THE UK THAT CURRENTLY HAVE A MOBILE PHONE . BY THE END OF THE DECADE IT IS ESTIMATED THAT 1 BILLION PHONES WILL BE USED WORLDWIDE , IT IS PERSONAL PRODUCT THAT IS TAKEN EVERYWHERE AND IS ALWAYS AT HAND. THE VAST MAJORITY OF PHONES HAVE BLUETOOTH OR WIFI ENABLED BECAUSE OF THE AMOUNT OF APPLICATIONS THAT BLUETOOTH CAN NOW BE USED FOR INCLUDING THE RECENT DRIVING LEGISLATION REGARDING HANDS-FREE CAR KITS. THIS PROVIDES AN IMMENSE MARKETPLACE FOR ANY BUSINESS THAT CAN REACH IT’S TARGET AUDIENCE .

Promote your business with Bluetooth advertising

Your company can benefit from localized plug and play Bluetooth proximity marketing by means of our static Bluetooth advertising SERVER. Maximize your brand awareness to passersby and entice them into your store with targeted Bluetooth adverts:

• Reduce advertising costs
• Increase customer footfall
• Spend less time on advertising
• Increase sales and turnover
• Send different media types
• Quickly change marketing strategies
• Comprehensive reports
• No printing costs
• No litter or material wastage

Bluetooth Marketing Unit- worlds best and most widely used

“Bluetooth advertising and information Service”

It was said in 2001 that 8 out 10 people owned a mobile phone

Now it is said every house hold in the UK has a mobile phone

95% have Bluetooth, 85% Bluetooth are on!

This has increased due to hands free kits so the Bluetooth is always on.

In fact, 53% of phone users report they've ALREADY acted on a promotion they’ve received on their Mobile phone!

Advertising with Bluetooth technology has now became common place in today's society with advertising everywhere! See over for examples

Imagine explaining to a restaurant owner that between 11.30 and 2.30 they could send an invitation to any person walking past their restaurant or in fact to anyone within 100 meters, inviting them in for lunch and a free glass of wine and the sending of the invitation message is at no cost to them or the mobile phone owner…how excited do you think they would be, how much additional revenue would that bring to their business?

Now imagine the same discussion with a night club owner, hairdresser, estate agents, dentist, local authority in fact almost any business you can think of….now you can see the huge market potential and with us you are in at the start, building a business for you, using leading technology in what will become the future of advertising.

 

 

How does it work?

The equipment can be used to send either information or advertising by Bluetooth.  Information can be received by individuals in that location or near the specific item who wish to receive them and have the necessary equipment to do so.

The advertising is not spamming as the mobile user decides whether to receive the information or not and it remembers their decision.

The advertisements or information can be Images, Audio, Video, Business Card and Java applications direct to your customers' cell phones.

 Benefits:

·Proximity-based Bluetooth Ads.

· No special software required on consumers' cell phones.

· can run up to 100 adverts at once

· Advertising range of 100m from transmitter but remember, it is all dependent on the mobile as it is the weaker signal and is 50m range

 

Who can use this and examples:

·Shopping centres- opening hours, special offers in stores- rent space to your own stores and make money yourself

· Restaurants/ bar/ nightclubs- opening hours, promotions, business card of telephone number

· Cinemas/ entertainment complexes- what’s on, coming soon! prices

· Taxi firms- send a business card of your telephone number within city centre

· Public Service Announcements- police can request information about a crime

· Schools & universities- method of informing and communicating with students

· Offices- internal news letter to your staff, promotions for staff

· Estate Agents- send pictures of the property and details to viewers passing by

·Shops/ petrol stations- promotions, offers, store number, opening hours

· Marketing companies- include this in your marketing package to clients

·Fairs/ shows and conventions- interactive bill boards- various images

·Airports- local numbers needed while in country and welcome messages

· Mobile phone shops- do their phone need upgraded?

· Product marketing- sends out marketing information on new products